zehni aloodgi, tijarti idaron ki laa-mehdood hawas zar ka shaksana
zehni aloodgi, tijarti idaron ki laa-mehdood hawas zar ka shaksana, asrِ haazir mein hum aik aisay muashray mein zindagi guzaar rahay hain jo sanad Yafta aur brandd ashya ko mayaari qarar deta hai, jahan ilm aur salahiyat ki pehchan aur ahmiyat bhi isi soorat mein hoti hai, jab kisi sahib ikhtiyar ki taraf se is ki tasdeeq ki jaye. is muashray mein woh shakhs qabil e taqleed samjha ja raha hai jo brandd ashya istemaal karne par Qadir hai .
maazi mein ashya ka husn aur ahmiyat qudrati hona samjha jata tha, ab ashya masnoi tareeq se ijaad ki jati hain aur brandz ke tehat muta-arif karai jati hain. koi bhi shakhs chahay chimgaadar ki terhan nazar aata libaas pehan le, chahay maindak ki tarz par burhenapa ho jaye, kuttay ki terhan bhonkna shuru kar day, bhooton ki terhan chikhe ya badrohon ki manind kosnay day aur phir kahe ke yeh brandd moseeqi hai to muashra usay busr o chasham qubool farmanay ko tayyar hojata hai .
asrِ haazir mein hamein shaksiaat bhi brandd dastyab hain, jin ke paas bzatِ khud koi qabil e tareef salahiyat nahi hoti, un ke naamwar honay ki bunyaad mehez tafrehi sanat ke nakhdaun ki Hadayat se muwafiqat aur un ke hathon mein patli tamasha karne tak mehdood hai .
dorjdid ka aik aur melaan kaseer almlki companiyon ki janib se poori duniya mein aik jaisi masnoaat aam karne ka bhi hai. har malik ke logon ko is amar se aagah hona chahiye ke un ki sarzamen ka qudrati husn aur be sakhta pan un’ ‘ azeem’ ‘ sanad Yafta companiyon ke tijarti maqasid ki Nazar honay ja raha hai. jee haan! saada aur masoom qudrati zindagi bohat jald brandd masnoi zindagi se badli jane wali hai aur is tijarti chhap ki aloodgi ki fiza mein hamari anay wali naslon ko jhaunka ja raha hai. sawal yeh hai ke hamari soch, hamaray ravayye aur eqdaar kyun un sanad Yafta tijarti companiyon par mabni masnoi duniya ki taraf se doulat badhaane ke tareeqon par mabni Hadayat ke tabay hon ?
mein chahoon to kam se kam qeemat joota aur chashma khareedon taa ke mein sarrak kinare thhela laga kar rozi kamanay walay mazdoor ki rozana ki kamaai mein apna hissa daal sakoo, mein kyun naam Nihaad brandd cheeze khareed kar azeem sanad Yafta tijarti idaron ke khazanon ke sandooq mazeed bharoon aur un ke poori duniya par qaabiz honay ke ikhtiyarat aur koshisho ko brhhawa dun? agar mein kam qeemat ashya istemaal karoon, is aetmaad ke sath ke mein ne khud ko is brand Nami aloodgi ki fiza se azad aur mehfooz rakha sun-hwa hai to kya is se meri shakhsiyat ki khoobiyan maand par jayen gi? kya ba-hasiat insaan meri waqat tab hi ho gi, jab mein mehangay damon kharidi gayi ashya istemaal karoon ?
kaha jata hai ke azeem yonani falsafi suqraat waqtan foqatan bazaar jaya karta tha, is ke bazaar jane ka maqsad kharidari karna nahi balkay yeh jaiza lena hota tha ke woh kon kon si cheeze hain jo kharidne ko log pagal ho rahay hain aur woh un sab cheezon ke baghair bhi bhar poor aur mutmaen zindagi guzaar raha hai. aksar auqaat woh baghair kuch khareeday is itminan ke sath wapas hota ke bazaar mein farokht honay wali bohat si ashya ke baghair bhi woh aik aaraam da aur khushaal zindagi busr kar raha hai .
zehni aloodgi, tijarti idaron ki laa-mehdood hawas zar ka shaksana, mojooda duniya mein payi jane wali aloodgi ki do bunyadi aqsam jin ki taraf koi tawajah nahi day raha, maadi aloodgi aur zehni aloodgi hain. maadi satah par hum jab khoraak khatay hain to jism is khoraak ko hazem kar laita hai, is mein ghizai zaroorat ke maday ko jazb kar laita hai aur ghair zaroori mawaad ko kharij kar deta hai .
isi terhan hum oxygen saans ke zariye andar khenchte hain aur carbon dioxide kharij karte hain. yeh nizaam ikhraj har fard ki hayaatiyaat ka hissa hai. qudrati tarteeb mein, insani zindagi ke har pehlu ki tijarti bunyadon par ustowari se pehlay, aloodgi se qudrat tamam makhloqaat ki chust shiraakat daari aur mutawazan maholiyati nizaam ke tehat nimatni thi lekin aaj tamam doosri makhlooq ki sar garmion par insani sargarmia haawi ho chuki hain, jin ki wajah se hayatiati nizaam mukammal tor par ghair mutawazan ho chuka hai .
misaal ke tor par, brandd ashya khobsorat aur deedaa Zaib tareeqay se band kar ke Sarif ko paish ki jati hain taakay bzahir dil fraib nazar aati ashya ki kharidari ke liye logon ko uksaya ja sakay. kharidari ke baad cheez to istemaal kar li jati hai aur khoubsurti se band kar ke paish karne mein lagnay wala sara mawaad kora cricket ke dhair mein izafah ka sabab bantaa hai. na qabil istemaal ashya aur packing ke liye istemaal honay wala mawaad mehakma safai ke ahelkaar akhatta karte hain aur abadi se daur le ja kar zaya karte hain taa ke insanon aur rehaishi ilaqon ko is aloodgi se mehfooz rakha ja sakay .
zehni aloodgi, tijarti idaron ki laa-mehdood hawas zar ka shaksana, yahi maamla zehni aloodgi ka bhi hai, tafrehi sanat aur aalmi mawaslati nizaam ke zariye hamaray zehnon ko aaloda kya ja raha hai. hum aisay Sarif hain jin ke dimaghon mein musalsal aalmi muashray ke Izhan ke sath saf bah saf kharray honay ka ehsas zabardasti thonsa ja raha hai. zehni aloodgi ki yeh khoraak bhi khobsorat aur par kashish zehni mara-aat ke sath paish ki jati hai, jo asal mein to be faida hoti hain, lekin insaan ke zehen ko aisay –apne ghalbay mein le layte hain ke un se peecha chhurana mumkin nahi hota. Sarif ko majboor kar diya jata hai ke woh un ashya aur mara-aat ko istemaal kere .
aaj ke jadeed muashray mein eqdaar aur ikhlaqiaat ko farsodah qarar diya ja raha hai aur inhen mehez nasabi kutub tak mehdood samjha ja raha hai, bilkul isi terhan mazhabi eqdaar bhi aisi ghair qanooni naseehat banti ja rahi hain, jo har guzarte din ke sath kam zor par rahi hain. halaank sadiiyon se insaan masharti riwayaat aur mazhabi eqdaar ke zariye hi apni salahiyaten muashray ki taraqqi aur behtari ke liye istemaal karta raha hai, lekin ab wohi azadi aur taraqqi ke rastay ki rukawat samjhi ja rahi hain. insani ravayye ki rahnumai karne ke bajaye mazhab se yeh tawaqqa ki ja rahi hai ke is ke nazriaat azadi ke khwahan logon ki soch aur ravayye ke mutabiq badal diye jayen .
zehni aloodgi, tijarti idaron ki laa-mehdood hawas zar ka shaksana, aaj se chand saal pehlay tak, satrah sala nojawan larka bhi drikola tarz ki koi film dekh kar sonay ki himmat nahi kar sakta tha lekin aaj chaar saal aur is se bhi kam Umar ke bachay drikola se bhi drowny filme dekh kar bilkul normal hotay hain, balkay baaz ko aisi filme dekhe baghair neend nahi aati. hamari nasal ke log bachpan mein dhanchay, khopdi ya dil mein paivest khanjar jis se khoon tapak raha hota tha, tarz ki tasaveer dekh kar hi khaufzadah ho jatay thay. daur jadeed ke chhootey bachay bhi aisi kameez pehnana pasand karte hain jis par aisi holnaak dikhayi deti tasaveer hon aur aisay hi khofnaak nishanaat woh –apne jism par bhi gudwatay hain .
is ka yeh har gaz matlab nahi ke aaj kal ke bachay ziyada bahadur ho gaye hain balkay dar haqeeqat un ke dil is qader sakht aur thehraa gaye hain ke inhen ehsas tak nahi hai ke aisi tasaveer aur filme buray afraad ki harkato ki numaindagi karti hain. hum har jagah aisi tasweerai namoonay dekhte hain jo hawas, dehshat, tashadud aur mout ki akkaasi karte hain. makhfi, jaadoyi, shaytani aur juraim pesha afraad ke krdaron ki khususiyaat ko fanoon lateefa ka Shah car bana kar paish kya ja raha hai. aisa mehsoos hota hai jaisay jadeed muashray mein science aur shaytani quwatoon ka baahum ishtiraaq chal raha hai .
woh filme jin mein scienci muharti alaat aur mafooq alfitrat kirdaar hotay hain, bohat kamyaab ho rahi hain, un ki tashheer is tarz se ki jati hai ke infiradi aur ijtimai Izhan ko –apne qabzay mein le rahi hain. science Allah ki taraf se insaaniyat ke liye tohfa hai, lekin insaan tamam scienci aur takneeki aloom, daryafton aur eejadat ko shetan se mansoob karne mein munhamik hai. yeh aik mohlik nateejay ka aik saada sa nafsiati khaka hai. maazi mein mazhabi ulama ko insani aur azadi ke rastay ki rukawat samjha jata tha, lekin aaj ulama se rava rakhi jane wali na pasandeedgi, kkhuda ke sath na pasandeedgi mein badli ja rahi hai aur shetan ko roshni ka numainda aur nijaat dahinda samjha jane ki taraf logon ke zehnon ko barri mahaarat se morra ja raha hai .
yahi wajah hai ke fanoon lateefa hon, jism gadwana ho, malbosaat hon, gariyaan hon, deewari fun paaray hon, har jagah is mohlik nijaat dahinda ki alamaat aur nishanain aam ki ja rahi hain. shetan ke tamam khakay aur alamaat jadeed aur maqbool fanoon lateefa ka hissa ban chuki hain aur yeh cheez muashray ki ikhlaqi baghaawat ko zahir kar rahi hai. is terhan muashray ki zehni fiza, zehni kora cricket ke zariye aaloda ki ja rahi hai jis se zehni sehat aur masharti inteshaar ke masail peda ho rahay hain .
zehni aloodgi, tijarti idaron ki laa-mehdood hawas zar ka shaksana, nah koi hakoomati Laiha amal aisa hai aur nah hi intizami satah par is zehni kachray ko jama kar ke zaya karne ka koi nizaam hai, nateejatan yeh tamam kachra logon ke zehnon ko mutaffan kar raha hai. muashra zehni aloodgi ki jis kasafat se guzar raha hai, is mein bohat zaroori hai ke masharti eqdaar aur mazhabi talemaat o ikhlaqiaat ko taleemi nizaam ka mazboot hissa banaya jaye. bani noo insaan ke liye eqdaar ke baghair baqa mumkin nahi hai aur science o technology yeh eqdaar fraham karne se qassar hain. agar logon ke zehen is tasawwur par yakja kar diye gaye mazhab, ikhlaq aur eqdaar ghair zaroori hain to lazim hai ke woh taghoti taqaton ke aala car ban kar reh jayen ge .
