Kia ap sawa lakh rupees mai ya purani jeans khareedain gay?
Kia ap sawa lakh rupees mai ya purani jeans khareedain gay,italy ke aalmi shohrat Yafta brand’ ‘ gochi ‘ ‘ ne is saal –apne’ ‘ faal klkshn’ ‘ yani mosam e khizaa mein pahannay ke liye malbosaat aur jooton mein purani aur’ ‘ ghumzdaa jeans’ ‘ bhi muta-arif karwai hai jo woh 765 dollar ( 1 laakh 27 hazaar Pakistani rupay ) mein farokht kar rahay hain .
lekin thehriye, yeh jeans dekhnay mein purani aur’ ‘ lnde ka maal’ ‘ zaroor lagti hai jis ka rang jagah jagah se pheeka para sun-hwa hai aur is par ghaas ke sabzi mael dhabbay tak dikhayi day rahay hain, magar phir bhi yeh’ ‘ bilkul nai’ ‘ hai .
woh kapray jo bilkul naye hon magar inhen kuch khaas tareeqon ki madad se bzahir purana bana diya gaya ho, fashion ki zabaan mein woh’ ‘ ghumzdaa’ ‘ ( distressed) kehlate hain. gochi ki nai jeans bhi kapron ki isi qisam se talluq rakhti hai .
lekin yeh jeans itni mehngi kyun hai? is baray mein gochi ka kehna hai ke usay’ ‘ organic kapaas’ ‘ se banaya gaya hai jabkay is ki tayari mein koi aisi cheez istemaal nahi ki gayi jo aloodgi ka baais ban’nay wali ho. bah alfaaz deegar, yeh jeans mukammal tor par’ ‘ mahol dost’ ‘ hai aur isi liye itni mehngi bhi hai .
aur to aur, is jeans par ghaas ke nishanaat jaisay dikhayi dainay walay dhabbay tak mahol dost tareeqon ki madad se daaley gaye hain !
wazeh rahay ke aisi koi bhi cheez jo mukammal qudrati tor par ugai gayi ho aur jis mein koi masnoi khad ya keeray maar dawa istemaal nah ki gayi ho, usay’ ‘ organic’ ‘ kaha jata hai .
organic label ke sath cheezon ko mehangay daam farokht karna pichlle bees saal se taraqqi Yafta mumalik mein aik fashion ban chuka hai. bzahir aisa hi lagta hai jaisay gochi ne isi fashion ka faida uthaya hai .
